Conversational Marketing: How Does It Help Improve Your Sales?

At Trobbit, we show you the way

You enter a website and a chat window pops up in the bottom right corner with a friendly greeting. Sound familiar? Of course, it probably has happened to all of us who use the internet browsing more or less frequently. This is the evidence of what a conversational marketing chatbot is. Every day, more and more companies have implemented chats with human advisors and chatbots on their various platforms, allowing them to interact with their visitors from the very beginning, regardless of the time. Why? What is this new trend about that insists on maintaining as personalized and close attention as possible? Today at Trobbit, we’re going to tell you what it’s all about and how this strategy can help improve your sales.

What is Conversational Marketing?

What people seek when they access your website is information and solutions to their desires and queries. Having an advisor available 24/7 to provide immediate, responsive, personalized, useful, and human attention ensures that your potential customers find what they are looking for. Thus, Conversational Marketing is a lead capture strategy that relies on real-time conversations to qualify or gather quality leads.

You might be wondering, “How much would it cost my organization to have staff available to provide customer service 24/7, 365 days a year?” And of course, the logical question after this is, “Will the investment have a return?” It is considering all these questions that many companies nowadays choose to implement a chatbot to fulfill this function. However, not all types of chatbots can fully meet this task, and the success of implementing a conversational marketing strategy depends on making the right choice.

So… How does the magic happen?

As the name suggests, this marketing strategy is based on being conversational. What does this imply? In principle, and following the definition of the Real Academia Española, a conversation occurs when two or more people talk about a certain topic. Thus, if you’re looking for a chatbot that can fulfill this objective, you need it to be truly intelligent. It should offer its interlocutor not only a predetermined response but a human-like response, taking into account everything that this and other clients have already told it, understanding the context of the potential client’s statements, and even being able to tell a good joke to break the ice. In short, you’ll need an Artificial Intelligence-powered chatbot.

How does Conversational Marketing help improve your sales?

Surely you’re starting to see where the river leads, right? The truth is, Conversational Marketing optimizes a strategy that you’ve probably already been implementing in your organization for a long time. After all, knowing the particularities, questions, and needs of your potential customers, providing them with personalized attention when they need it, and in the most effective way possible, is always one of the main objectives to captivate them and earn their trust.

A chatbot that allows you to engage in a conversation with a visitor to your page as soon as they land on it, storing the information they provide to understand what question or need brought them to your page, and providing them with a response or solution that best fits these requests within minutes, is undoubtedly an invaluable tool for your marketing and sales team. Not only does it help you qualify your potential customers, but it also offers you the possibility of having assistance available 24/7 and thus optimizing your response times to the maximum.

It sounds incredible, doesn’t it? And yet, it’s more than just a reality. Right now, at this very moment, hundreds of buyers could be interacting with your conversational marketing chatbot powered by Artificial Intelligence. At Trobbit, we specialize in truly intelligent chatbots designed for Conversational Marketing. Interested in learning more? Contact us, and you’ll have the opportunity to experience firsthand what it’s like to interact with a chatbot that understands you in every sentence.