Artificial Intelligence-Powered Chatbots Empowering Businesses and Enhancing Productivity

What are they, what are they for, and what types exist?

You probably constantly wonder how to improve your company’s productivity, enhance your response times, automate repetitive processes, and provide better assistance to your clients. So, the answer may lie in… an Artificial Intelligence-powered chatbot for businesses!

Don’t have any idea what they are? You probably do, but you don’t remember. We’ve all had the opportunity to interact with a chatbot or similar tools that understand our language at some point. From Siri, Apple’s assistant, which helps us with simple tasks on our mobile phones through voice commands, to the virtual assistant of a company that assists us on its website and answers our frequently asked questions. Do you want to learn how this tool can help you optimize the processes of Marketing, Customer Service, and Sales in your company? Today, at Trobbit, we tell you every last detail. Stay tuned!

What is an Artificial Intelligence-powered chatbot for businesses?

A chatbot (also known as a conversational bot) is software designed and programmed to simulate a conversation with a person and, based on this conversation, take certain actions. Confusing? Don’t worry, in short, a chatbot is a tool that allows you to program it to deliver the appropriate responses for each person in their conversations.

So, in the case of businesses, a chatbot can have different functionalities: from attending to customers landing on their website 24/7, through capturing and qualifying leads to boost sales, to automating and improving the quality of their customer service.

What is the purpose of an Artificial Intelligence-powered chatbot for businesses?

A chatbot can have multiple functionalities; there are as many types of chatbots as there are colors, and they are classified in various ways. They can be categorized according to the objective they fulfill, or according to their level of development in terms of Artificial Intelligence. So, if you need an assistant that provides generic responses, there’s probably a chatbot that can help you with that task. But if you need an assistant capable of interpreting, understanding, and addressing the concerns of your potential customers, and thus helping you convert them into quality leads, guess what? There’s also a chatbot tailored to meet these needs.

Chatbots in businesses are primarily used to: assist their customers and connect them with their human team if necessary, increase their conversion rate by generating quality leads in an automated way, guide visitors to their website to improve the brand experience and make them feel supported, and accelerate their sales process to generate more revenue, among many other functions.

What types of chatbots exist?

• ITR (Text Interaction Response) Chatbots: These are the least intelligent chatbots of all, which is why they are even known as “dumb chatbots.” This designation refers to the fact that this type of software does not use Artificial Intelligence; it operates based on commands. Typically, it uses predefined buttons that follow a sequential conversation logic. Its menu of options is predefined and does not change based on interaction.

• Word-spotting Chatbots: These are in an intermediate point between the most intelligent and the most basic. Word-spotting chatbots operate by identifying keywords and pre-configured responses. Although this type of chatbot cannot understand the context or intention in a conversation as cognitive chatbots would, it can identify a keyword such as “price” and respond, whenever this word is mentioned, with the organization’s pricing table. They are not the brightest, but they can be useful for answering repetitive questions.

And the most interesting…

• Cognitive Chatbots: Yes, it’s exactly what you’re thinking. In contrast to ITR chatbots, the most intelligent ones fall into this category. Cognitive chatbots use Artificial Intelligence and Machine Learning as tools to understand the context and intention in a conversation, thus formulating responses from scratch that precisely address users’ intentions. Moreover, these chatbots learn from interaction with the user and thus refine their responses more and more. Also, companies can “teach” them by providing, for example, new information about their products or services. In summary: a very intelligent and amazing tool!

Now that you know what chatbots are for businesses, are you ready to launch the one that will bear your organization’s stamp? With Trobbit, you’ll find a truly intelligent and empathetic chatbot that will provide real solutions for all those processes you seek to optimize in your company.

If you want to learn more, contact us, and you’ll surely find the answer to all your questions.